The SWITCH Campaign Guide and Toolbox

Practical advice for campaigns to promote a switch from car-based travel to active modes of travel

This Campaign Guide is perfect for you if you intend to organise or if you are involved in a campaign that aims to make people switch short car trips to more active modes of travel. It explains the general principles behind such a campaign, gives step-by-step advice on how to prepare, execute and evalu-ate it and provides all kinds of ready-made material and templates to make your life easier by not having to reinvent the wheel. In Chapter 7 you can find a systematic overview of all available support documents (referred to as the SWITCH Toolbox).