Z znanjem do boljšega zdravja

NIPH Slovenia (NIJZ) and WHO Workshop on digital marketing to children

16. 11. 2017
Methodological challenges for linking public health siloses, Ljubljana, 12th October 2017
Vesna Petrič, Ministry of Health Slovenia
Vesna Petrič, Ministry of Health Slovenia
Dr. Mojca Gabrijelčič, NIJZ – National Institute of Public Health Slovenia
Dr. Mojca Gabrijelčič, NIJZ – National Institute of Public Health Slovenia
Artur Furtado, European Commission - DG SANTE
Artur Furtado, European Commission - DG SANTE
Darina Sedlakova, WHO Country Office for Slovenia
Darina Sedlakova, WHO Country Office for Slovenia

 

8.30 –  9.00        Registration

 

Moderators of the workshop: Dr. Mojca Gabrijelčič, NIJZ and Dr. Darina Sedlakova, WHO CO Slovenia

 9.00 –  9.30        Welcome words and introduction

Dr. Mojca Gabrijelčič, NIJZ – National Institute of Public Health Slovenia

Vesna Petrič, Ministry of Health Slovenia

Artur Furtado, European Commission - DG SANTE

Darina Sedlakova, WHO Country Office for Slovenia

 9.20 –   9.30       Roundtable introduction of the participants

 

 9.30 – 10.30       Session 1

 9.30 -  10.00      Digital marketing – a new determinant of a healthy lifestyle and NCDs in childrenJo Jewel, WHO Regional Office for Europe

10.00 - 10.40      Digital marketing as a lifestyle determinant – technical, ethical and nutritional challenges, Dr. Mimi Tatlow-Golden, Open University, UK

 

10.40– 10.55      Coffee and physical activity break

 

10.55 – 12.30     Session 2

10.55 – 11.15     Digital “natives” – how do they perceive digital marketing? - No Excuse, Slovenia

11.15 – 11.20     Short comment from the communication perspective - Dr. Tanja Kamin, Faculty of Social Studies, University of Ljubljana

11.20 – 11.40     Digital marketing – how it works?Dr. Andrej Kovačič, Faculty of Media, Slovenia

11.40 – 11.45     Short statement on technological options in Slovenia: Petra Zupančič, Agency for communication networks and services of the R of Slovenia

11.45 – 12.05     Comparative analyses of (digital) marketing in different lifestyle areasDr. Mojca Gabrijelčič, National Institute of Public Health Slovenia, with inputs from Austria and Slovakia

12.05 – 12.10     Short comment from inequalities perspective: Cristina Chiotan, EuroHealthnet

12.10 – 12.30     Questions and answers, reflections on the morning sessions

 

12.30 – 13.15     Lunch and physical activity break

 

13.15 – 16.45     Session 3

13.15 – 13.30     Wrap up morning sessions, guidance for the afternoon work – Dr. Mojca Gabrijelčič, NIJZ

13.30 – 14.30     World-cafe/roundtable groups discussions on opportunities and challenges in the future, and enablers and inhibitory factors for capacity building (knowledge and human capacities)

14.30 – 15.00     Joint discussion on main outcomes of the group discussions

 

15.00 – 15.15     Coffee and physical activity break

 

15.15 – 15.30     Opportunities and barriers for policy interventions - Cristina Chiotan, EuroHealthnet

15.30 – 16.15     Interactive group discussion on future needs, possible future developments and possible measures

16.15 – 16.45     Discussion on the reporting back from the groups, formulation of the workshop recommendations

 

16.45 – 17.15     Recommendations, steps forward and conclusions of the workshop


Additional documents: